Applied Concepts has
been in business for many years with a primary focus on developing the skills of sales, customer service and
sales managers, with a track record of providing the world class “Sales
Management Leadership Program” to over 15,000 sales managers and over 300 small, mid-market and enterprise
clients including world class organizations like Ricoh, AmeriCredit, TruGreen, Ameriprise, Xerox, InfoUSA, Tech Data, IKON
and many others.
In 2003 the company acquisition was initiated by Nik Nikic who was a former Sr. Partner of Siebel Systems
and OnTarget (the Sales Methodology Experts) and executive at Richardson. The addition of other former Siebel/OnTarget
partners rounded out a team that has extensive software and sales methodology implementation experience with small, mid-market
and enterprise clients with more than 300 deployments.
The company invested in a state of the
art system of sales methodology, CRM sales tools and a unique delivery approach that lead to a consulting partnership
and the integration with on-demand leader salesforce.com. This fully integrated solution is called the “Sales
Optimizer System”.
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